Posted by Michael Custodio | Master Plan Communications | June 22, 2020

Katy, TX, June 18, 2020– Igloo and Sanrio® buddied up to surprise loyal fans with a limited-edition Hello Kitty® inspired Playmate Pal (7QT) and Playmate Mini (4QT). Designed with cute, custom artwork, the new Hello Kitty Playmates make packing snacks for work, trips to the beach and weekend adventures with friends more fun than ever. The Hello Kitty® Playmates are now exclusively available (while supplies last) at igloocoolers.com/hellokitty.

“Teaming up with Sanrio is a truly fun experience,” said Brian Garofalow, Chief Marketing Officer at Igloo. “Hello Kitty is an international icon known for making friends around the world, while at Igloo, our goal is to deliver coolness to the world—it only seemed fitting that our iconic Playmate cooler would become a part of her summer crew for all her fans to enjoy.”

“At Sanrio, we believe everything is better when enjoyed together,” said Susan Tran, Director of Brand Marketing at Sanrio®, Inc. “This is why we’re so excited to launch this exclusive collection with Igloo and everyone’s best friend, Hello Kitty®, so that every gathering or get-together is that much more memorable.”

This limited-edition, two-piece collection perfectly captures Hello Kitty’s irresistibly fun personality and style: The Playmate Pal easily holds nine 12oz. cans and will make all your co-workers swoon, and the smaller Playmate Mini is the perfect size lunchbox for your little ones. Hello Kitty Playmates are now available for $29.99–$39.99, while supplies last.

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About Igloo: Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best in class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.

As we approach our next century, Igloo is 1500 employees strong. We are proud to call—a 1.8 million square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.

And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create, and make it easier for you to get out, work hard and play even harder.

About Sanrio: Sanrio, the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™ and Aggretsuko™, is celebrating its 60th Anniversary this year. Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio’s legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow on Facebook, Instagram and Twitter.

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